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About our founder

INspiration

About

Bajan Beauty Balm was formulated by our founder Cosmetic Chemist, Aromatherapist, and Skin Specialist, Sherron Holder-Culver. Our balm pays tribute to her Bajan heritage and celebrates the invaluable contribution of the Windrush generation, who brought their own beauty and grooming traditions to the UK. Our formulations combine raw cosmetic ingredients that have long been cherished by people of the African diaspora.

Inspiration

Our story began with our founder Sherron who was born and raised in the UK by immigrant Barbadian parents. For Sherron, massage with an oil or balm is second nature due to her Bajan upbringing in which massage with oil is used daily to promote good health and well-being. 

Starting from an ancient tradition most likely introduced by the African slaves to Barbados where newborn babies are given to an elder female of the family to wash and massage while being stretched using a balm or oil while the elder talks or sings to them to instil feelings of security after the journey of childbirth. It promotes strengthened immunity, and good health and builds muscle tone. During the massage, she gently shapes and rotates every aspect of the baby’s body; releasing tension and restriction caused by the confines of the womb.

The soft rubbing and kneading of the limbs, arms, head and abdomen aids digestion, stimulates blood flow, and assists breathing; all of which promote wellbeing. This practice is engrained in Bajan culture and therefore continues well into adulthood as part of one’s daily grooming routine.

Bajan Beauty Balm is a continuation and representation of these healing traditions and practices that Sherron’s mother and other communities from the Windrush generation have upheld while adapting and integrating into the UK. 

Embracing inclusivity and authenticity, our luxury balm is suitable for all skin types. 

OUR PROMISE

With a commitment to the environment and sustainability, our balm is expertly formulated with 100% natural, organic, vegan, ingredients packaged in recyclable kraft cardboard packaging that can be re-purposed or recycled. 

Sherron H Culver

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